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Plausible: A self-hosted and privacy-friendly Google Analytics alternative

We started developing Plausible early last year, launched our SaaS business and you can now self-host Plausible on your server too! The project is battle-tested running on more than 5,000 sites and we’ve counted 180 million page views in the last three months.

Plausible is a standard Elixir/Phoenix application backed by a PostgreSQL database for general data and a Clickhouse database for stats. On the frontend we use TailwindCSS for styling and React to make the dashboard interactive.

The script is lightweight at 0.7 KB. Cookies are not used and no personal data is collected. There’s no cross-site or cross-device tracking.